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Statistics

WhatsApp statistics: pricing & limits

The headline WhatsApp numbers for 2026 on one page: Business API message prices and the limits that govern groups, broadcasts, calls, media and the official API. Every figure is dated, sourced and pulled from our detailed reference pages, so you can cite it with confidence.

Last verified: WhatsApp Business API pricing: October 1, 2026 · WhatsApp limits: August 5, 2026

WhatsApp Business API pricing

Full rate card →
  • 47Markets with published rates
  • $0.0109–$0.1597Per marketing message (USD)
  • $0.0008–$0.0550Per utility message (USD)
  • $0.0008–$0.0550Per authentication message (USD)

WhatsApp limits

Full limits table →
  • 1,024Members per group
  • 2,000People per Community
  • 256Broadcast list recipients
  • 32Participants on a group call
  • 2 GBMaximum file size
  • 65,536Characters per message
  • 15Minutes to edit a message
  • 60Hours to delete for everyone
  • 4Linked devices
  • 250API starting tier (chats/day)
  • 15Phone number length (digits)

Sources & reuse

Pricing figures are Meta’s platform fee only, shown in USD, from the WhatsApp API pricing calculator; limits are verified against WhatsApp’s Help Center on the limits & rules page. Every number above is single-sourced from those pages. Nothing is retyped here. Reuse the figures freely with a link back, or take the machine-readable open data (JSON, CC BY 4.0).

Frequently asked questions

How much does a WhatsApp marketing message cost?
Meta bills per message. Marketing messages cost $0.0109–$0.1597 depending on the market, across 47 priced markets. Utility and authentication messages are cheaper, and service (user-initiated) messages are free.
How many members can a WhatsApp group have?
Up to 1,024 members per group, and up to 2,000 people across a Community.
What is the largest file you can send on WhatsApp?
2 GB per file.
How many people can join a WhatsApp call?
Up to 32 participants on a group voice or video call.
How long can you edit or unsend a WhatsApp message?
You can edit a sent message for 15 minutes, and delete it for everyone for about 60 hours.