Category
Political Campaigns
Every article in Political Campaigns. 5 articles
How PSOE and Frente Amplio are copying Lula's WhatsApp playbook: the data
A month before Spain's 29 November election, two left-wing WhatsApp channels have taken off. La Fuerza de la Gente, a channel run by PSOE supporters, went from 1,300 to 47,774 followers in 22 days. FRENTEAMPLISTAS, which used to be Frente Amplio's official channel, went from 927 to 44,524 in 17. Both now outnumber PSOE's official channel and PP's, and Podemos has just turned its own channel into a campaign one. Meanwhile PP is paying for the official WhatsApp API to message people who sign up on its website.
October 29, 2026
Exército do Lula: the WhatsApp channel that went from 55,000 to 10 million followers in three weeks
The morning after Brazil's first round, a WhatsApp channel run by André Janones had about 55,000 followers. Three weeks later it had more than 10 million, sent daily "missions" to an army of Lula supporters, survived two suspensions at the electoral court and got a shout-out in Lula's victory speech. How it worked, what it actually sent, and the parts that should make anyone uneasy.
October 26, 2026
PT is Brazil's most-followed party on WhatsApp, with almost double PL's audience
Six days before Brazil votes, Lula's PT has 36,413 followers on its WhatsApp channel, almost double Bolsonaro's PL. It posts around five times a day during the campaign, mostly video, while PL posts twice a week and spends most of it attacking PT. Here is the ranking, the campaign surge and what each channel actually sends.
September 28, 2026
Die Linke is Germany’s most-followed party on WhatsApp
With 60,790 followers, Die Linke runs the most-followed WhatsApp channel of any German party, almost double the SPD’s and about three times the CDU’s. As Berlin’s 2026 campaign begins, here is how the left built that lead, which parties barely register, and why the AfD isn’t on WhatsApp at all.
September 8, 2026
WhatsApp vs SMS for Political Campaigns in Europe: Price, Reach and Results
Which channel should a European campaign put its budget and its volunteers behind, WhatsApp or SMS? A practical comparison on cost, deliverability, engagement, content and GDPR compliance, with the one nuance that reframes everything: parties are barred from the official WhatsApp API.
August 8, 2026