MakeWorkflow automation

Make

Build visual, multi-step automations connecting WhatsApp to your other apps

Does not need the official WhatsApp API

What it is

Make (formerly Integromat) is a cloud automation platform built around a visual canvas: you lay out “scenarios” as a flow of connected modules and watch data move between them. It sits between Zapier’s simplicity and n8n’s flexibility: more visual and powerful than most no-code tools, still without writing code.

Like the others, Make doesn’t send WhatsApp messages on its own; it connects WhatsApp to your other apps. Its WhatsApp modules use Meta’s official WhatsApp Business Cloud API, and everything runs in Make’s cloud.

What you can do with it

Design multi-step automations visually, with branching and loops
Send WhatsApp template messages through the official Cloud API when something happens elsewhere
Move and reshape data between apps (filter it, transform it, merge it)
Schedule scenarios or trigger them from a webhook
Add AI steps to summarise, classify or draft replies
Connect to hundreds of apps, plus any service with an API via HTTP

How to get started

A first scenario usually goes:

Create a free account: Make runs in the cloud, with nothing to install.
Start a new scenario and add a trigger module (a schedule, a webhook, or a new record in an app).
Add a module for each step, connecting them on the canvas: send a WhatsApp template, update a sheet, call another app.
Add routers and filters so different data takes different paths.
Run it once to test, then schedule it or leave it live.

→ Read the full step-by-step guide: How to Automate WhatsApp with Make and the Official Cloud API

Examples

Small business

An order in the shop triggers a scenario that sends a WhatsApp dispatch update and files the invoice in Drive.

Nonprofit / NGO

Volunteer applications are routed by region, added to the right spreadsheet, and acknowledged over WhatsApp, one visual scenario.

Data-heavy team

A team uses Make’s branching and data tools to reshape records between systems that don’t otherwise talk, with WhatsApp alerts on exceptions.

Highlights

Powerful visual canvas with branching, loops and data tools
Often a more generous free tier and lower cost than Zapier
No coding required
Fully hosted; nothing to run yourself

Best for

People who want more visual power and branching than a basic no-code tool, at a lower price than Zapier, without self-hosting.

Pricing

A free tier covers a monthly allowance of operations; paid plans scale with how many operations your scenarios run and are often cheaper than comparable Zapier plans.

Good to know

Make is cloud-only (there’s no self-hosted version) and its visual depth means a slightly steeper learning curve than the simplest tools. It doesn’t message WhatsApp by itself; the WhatsApp modules use Meta’s official Business Cloud API, so its eligibility rules apply. As always, don’t use it to bulk-message from a personal number.

Want to take a closer look at Make?

You can explore the features and current pricing on their own site.

Visit Make’s website →

Other tools to compare

→ Read the WhatsApp automation guide

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